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The Foulmouth.


Hello! I’m Andi Coombs.

For fun, I write words without purpose for the pure joy of writing them. For work, I write purposeful words that help talented people earn a living. Brian Dean told me I have superpowers (not me directly, but people who study and create SEO copy).

I want to make the world a better place by cleaning up gross design and demolishing shitty writing (with horsepower).

The copy on your website needs to speak to your reader and show off what you’ve got to Google. If Google likes what you say (and how you structured what you say) you get a boost in search results. That boost puts your page in front of your ideal customers. Those ideal customers click your link. That’s when the copy on your website needs to tell your story in a way that convinces your customers to stick around and read more about how you will solve their problem. Communicate that better than your competition (within a few seconds of landing on your page) and that’s money in the bank.

When I help draft that communication—when my words resonate with your customers and they choose you over everyone else—that makes me feel great about what I do.

The SEO part is the science that gets customers to your page. The copywriting part is the creative way you keep them on your page. 

I create content that blows up the tiny corners of the world.

Sometimes that content is a website (design + copy). Sometimes it’s a value proposition or something as small (and important) as a headline. Sometimes it’s a blog post (a collection of kickass words that tell a useful story, build authority, and solve a problem).

Where'd I get my skills?

Twenty years ago I studied “Media, Information, and Technoculture” at Western University, landing my first jobs in technical writing. I wrote software user guides, breaking down complex information into easy-to-understand steps.

I needed that stuff to look better, so I studied graphic design at Humber College and photography the Ontario College of Art and Design (OCAD). In 2019, I needed that stuff to rank better so I studied Search Engine Optimization at BrainStation.

Putting these skills together created fireworks in my brain. My mind is happiest at the intersection of art and analysis.


“Copywriting is the #1 skill that online marketers need to master. SEO is a close second. Learning one or the other is OK. But when you combine the two skills, you’ll be an unstoppable marketing machine.”

I’m a scrappy copywriter. I tell creative stories for other creators. I cut those stories down to their bones as if Hemingway was testing me, and I pull Churchill out for power. I optimize those stories for search engines, keeping an eye on the sales funnel. I relate those stories to the customer, offering to fix a pain point with a solution that engages—and works. I build trust with those stories so readers want to click an action button.

Since we judge books by their covers, I make sure my words look as good as they sound, scoring top marks from Swedish minimalists for design (not really) and A1-algorithm approval from Google for User eXperience.

Brand agencies hire me to write the pants off their designs, marketing agencies use me to communicate their strategies, and small businesses count on me to build sites that catapult them to the top.

I’ve worked with photographers, magazines, travel companies, data companies, and politicians. I use my copy + design skills to create fresh (squeezed) content that works hard for my awesome clients every day.

How you talk about a thing is how you sell that thing.

I’ve been in love with words since I could hold a pencil. And I love to teach others how to do great things with their pencils. Like how to turn boring bull crap into compelling content that boosts their spot online, draws their customers in, and knocks their stuff out of the park in a way that impresses Google and converts tire-kickers into paying customers.  

The right words build trust with your customers (brand credibility), put you on a podium in your niche, and distinguish you as the best damn choice in your market. 

I have 40 000 hours (give or take) of things to say about good writing—dished out with humour, said like it is.

I ship “The Foulmouth” newsletter to inboxes once a month (because once a week is too fucking much!). I pack it full of writing and design tips for you to try out on your own site. Since you trust me with your email, I deliver a shit-ton of value to it—things I wish I had known when I was starting out. I like to think I send truly useful information—and a smile—to screens across the world 12 times a year. That makes me feel pretty dern good about what I do.

Your marketing problems are figureoutable. The FOULMOUTH newsletter helps you figure them out.

I give away free content downloadables and watchables, like should-try checklists, resources guides, ebooks, swipe files, and podcasts. These are hot-off-the-press snapshots of things I’m working on pre-launch for my DIY Content for Creators course. These freebies—delivered to you with colourful [curse] words—turbocharge your productivity, make your message crystal clear, improve your visuals, and pluck you from the crowd like a hawk’s dinner.

Do you want craploads of content tips delivered to your inbox every month (along with “holy shit!” helpful freebies)?

Spam is shitty. I don’t do it. But your email provider might think THE FOULMOUTH newsletter is spam, so please add to your safe list. Do that and the good stuff is yours 12x/yr. Tequila!

Once again you have outdone yourself! This is fantastic! I made one small comment—but it’s perfect!

“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).

Say hello!

“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.

Photo by Jeff Hopper on Unsplash