MAKE MONEY DOING YOUR THINGÂ
STEP 1:
Put a clear message on a clean website that’s powered by strong SEO.
Get in front of more of the right customers with Google, show those customers your amazing value, and make sales that float your boat #captainhappiness.Â
STEP 2:
Give customers goodies.
The right giveaway (lead magnet) gets your foot in customers’ doors (their inboxes). They like that giveaway so they don’t mind if you offer even more helpful stuff by email. That’s how you build trust. And guess what? Loyal followers flap their gums about you. Your fan base grows and so does your bank account.
Copywriting services
The right words bring your brand to life and convince Google to send customers your way. Those customers land on your brand and see that you can do something great for them.
Website copy:Â overhaul your copywriting.
The copywriting on your website is your creative pitch. It moves customers down the page toward your buy button.
- Client kickstarter—answer some questions to get us started!
- Walk-through of old site—purge and refresh!
- SEO keywords incorporated
- two rounds of edits
- Delivery in 1 month or less.
$3000+
*Up to 10 pages (additional pages $200 per)
*included in website design package.
Blog post: inform, build trust, boost SEO
A blog post educates your readers, adds credibility to your company, keeps things fresh for Google, and creates keyword and backlink opportunities.Â
- worksheet provided to list topic, keywords, and helpful internal and external links
- photo selection included
- internal links to other posts/pages (link building).
- 2 rounds of edits
- Google snippet preview (title, meta-description)
Package of 4 blog articles (750 – 1000 words)—these are “tactical takeaway” posts.
$1500
Package of 4 blog articles (1000 – 2500 words)—these are thought pieces.
$2000
*keyword research is included (but feel free to provide).
*post blog with focus keyword, title, meta description, and SEO hierarchies (H1, H2, alt tags): Add $100 to package total.
Value proposition:Â the outward message.
This is why you exist. It’s what you offer to your customers (in the hero section). Get this wrong and you’ve chucked the first building block of your marketing tower out the window.
Mission/vision statement: team inspiration.
This one’s for your staff. It’s an internal statement that describes your character. It’s what you strive to accomplish today (mission), and what you’ll work toward tomorrow (vision).
- Introductory survey—point me in the right direction
- Background industry research—I dive in and wear your pants
- Top competitors research—know thy friends
- 2-5 creative and concise value statements and mission statement options
- 2 rounds of edits
$1000
Pillar page: 4000-5000 words + design
Once you have a tidy vault of blog articles, it’s time to internally link them together. A pillar page tells Google that you’ve made valuable cornerstone content and that all of your other pages are valuable too. This is strong SEO. On its own, it is a powerful page for your sales team. It also stands at the top of the podium for backlinking.
- SEO research to discover what keyword we’re going after
- page structure (let’s make sure we cover the bases)
- photo selection included
- internal links to other posts/pages (link building).
- 2 rounds of edits
- Google snippet preview (title, meta-description)
$2000
Content & Design Services
Give your people premium content—they’re tired of garbage. Start with your website. Does it represent who you are? Fix that first then create valuable lead magnets to gather emails to feed your marketing machine. That machine drives sales. And the wheels on the bus go wound and wound. Money.
Website overhaul: a fresh, clean, new look + message
Built from scratch or a site-overhaul, a modern mobile-responsive website is a smart marketing move. Minimal design makes the words stand out. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously.
- Client kickstarter—answer some questions to get us started. The conversation begins!
- SEO copywriting ($3000 value)
- On page SEO (focus keyword, title, meta, hierarchies)
- image sourcing + alt tags
- walk-through of new design
- two rounds of edits
$5000—$7500
*includes up to 10 standard pages (home, products/service, about, blog, contact, landing)
*extra pages: $500 per.
Guides: downloadable eBooks and workbooks.
An eBook is a digital book that delivers information in a categorized way. A workbook is an eBook that adds checkbox tasks users complete. Give your fans something valuable to download that makes them happy. You charge an email for that happiness. List building!
Up to 10 branded pages
$1000
More than 10 pages
$100/page
Checklist and quizzes: bite-sized value that’s fun!
Don’t underestimate the power of quizzes, or the feeling of accomplishment you give someone who completes a task! Use these quick and easy magnets as a way to get to know your customer, help your customer figure stuff out, and push your products/services.
Package of 4 (SEO research, design, and writing)
$1500
The whole kit & kaboodle: a premium content package (3 month retainer)
One offs are great! But strategic content over time builds authority in your industry (street cred!) and domain authority online (SEO). If you’re in it to win it, this is the ultimate content marketing package.
- Website overhaul
- 10-20 page branded guide
- 4 blog articles
- 3 lead magnets (checklists/quizzes).
- 3-month paid ads strategy (setup, monitoring, fine tuning, and reports). *ad platform fees separate!
$12 000
*divided into three monthly payments of $4000.
SEO services
Grow your business with a great digital billboard on Google. Organic SEO (the stuff you do that impresses the google bots over time) is your core. But paid ads kickstart exposure.
On-page SEO: “Hi, Google! Look at me!”
A website without SEO is a static digital business card. And since the point of a website is to grow your customer base and turn leads into sales… you need to focus on SEO.
- up to 10 pages
- Titles, meta-descriptions, focus keywords
- Headlines, subheadlines, body copy
- image alt-tagsÂ
- Pillar Page cornerstone content
- readability
$750
*on-page SEO is included as part of website copy and website design done by Fresh Content.
Basic SEO: Google, I’m a supahstah
There’s a bunch of initial analyses and legwork required to cover the bases. This stuff gets you on the track and brings you up to speed.Â
On-page SEO plus…
- Competitor analysis
- Top 10 organic keywords phrases
- suggested blog post topicsÂ
- backlink suggestions
- SEO errors that should be fixed
- site speed
- posting to local directories
- Google My Business sign up.
$2500
Monthly SEO: push the needle up over time.
SEO is a daily grind that increases results over the long-haul. If you want to stay at the top and keep getting leads, this is where you put your dollars.
For month over month SEO, I pair up with ThinkFuel Marketing to create an SEM (paid ads) strategy, monitor that strategy, and tweak it to get the smartest exposure for your dollars (Cost Per Click). ThinkFuel is a mastermind of Google, LinkedIn, Facebook, and Instagram metrics, turning your dollars into immediate visibility until organic SEO drives up traffic over time.
Show customers that your thing is exactly what they need to do their thing. Ka-ching.
Say hello!
“Copywriting is the #1 skill that online marketers need to master. SEO is a close second. Learning one or the other is OK. But when you combine the two skills, you’ll be an unstoppable marketing machine.”
©Fresh Content. writing the fluff out of CONTENT SO YOU SELL MORE STUFF.