A NEWSLETTER ABOUT CONTENT, SAID LIKE IT IS.
Hello! I’m Andi Coombs.
For fun, I write words without purpose for the pure joy of writing them. For work, I write purposeful words that help talented people earn a living. Brian Dean told me I have superpowers (okay, not me directly, but people like me who write creative SEO copy).
I want to make the world a better place by cleaning up gross design and demolishing shitty writing (with horsepower).
Q: What is the job of the words on your page?
A: The words on your page tell your customers how you can fix their problem better than everyone else. Those same words show off what you’ve got to Google (so you can help more customers).
If Google likes what you say (and how you structured what you say) you get a boost in search results. That boost puts your page in front of your ideal customers. Those ideal customers click your link and read your story. Your story convinces your customers to stick around and read more about how you will solve their problem. Communicate that better than your competition (within a few seconds of landing on your page) and that’s money in the bank.
When I help draft that communication—when my words resonate with your customers and they choose you over everyone else—that makes me feel great about what I do.
The SEO part is the science that gets customers to your page. The copywriting part is the creativity that keeps your customers on your page.
I create content that blows up the tiny corners of the world.
Sometimes that content is a website (design + copy). Sometimes it’s a value proposition or something as small (and important) as a headline. Sometimes it’s a blog post (a collection of kickass words that tell a useful story, build authority, and solve a problem).
Where'd I get my skills?
Twenty years ago I studied “Media, Information, and Technoculture” at Western University, landing my first jobs in technical writing. I wrote software user guides, breaking down complex information into easy-to-understand steps. I needed that stuff to look better, so I studied graphic design at Humber College and photography at the Ontario College of Art and Design (OCAD). I needed that stuff to rank better so I studied Search Engine Optimization at BrainStation. Putting these skills together created fireworks in my brain. My mind is happiest at the intersection of art and analysis.
The right words build customer trust (brand credibility), distinguish you as the best damn choice in your market, and put you on a podium in your niche.
I tell creative stories for other creators in this world (bloggers, freelancers, entrepreneurs). I cut those stories down to their bones as if Hemingway was testing me, and I pull out Churchill for power. I optimize those stories for search engines, keeping an eye on the sales funnel. I relate those stories to the customer, offering to fix a pain point with a solution that engages—and works. I build trust with those stories so readers want to click an action button.
Since we judge books by their covers, I make sure my words look as good as they sound, scoring top marks from Swedish minimalists for design (not really) and A1-algorithm approval from Google for User eXperience.
I’ve worked with photographers, magazines, travel companies, data companies, and politicians. I use my copy + design skills to create fresh (squeezed) content that works hard for my awesome clients every day.
How you talk about a thing is how you sell that thing.
I’ve been in love with words since I could hold a pencil. And I love to teach others (like you) how to do great things with your pencils (like how to turn boring bull crap into compelling content). I break down how to boost your spot online, draw your customers in, and knock your stuff out of the park in a way that impresses Google and converts tire-kickers into paying customers.
I have 40 000 hours (give or take) of things to say about good writing—dished out with humour, said like it is.
I ship “The Foulmouth” newsletter to inboxes once a month (because once a week is too fucking often!). I pack it full of writing and design tips for you to try out on your own site. When you trust me with your email, I deliver a shit-ton of value to it—things I wish I had known when I was starting out. I like to think I send truly useful information—and a laugh—to screens across the world 12 times a year. That makes me feel pretty dern good about what I do.
Your marketing problems are figureoutable. The FOULMOUTH newsletter helps you figure them out.
I recommend must-see watchables and must-hear podcasts. I give away free downloadables like should-try checklists, resource guides, ebooks, toolkits, swipe files; Hot-off-the-press snapshots of things I build into my DIY Content for Creators course.
These freebies—delivered to you with colourful [curse] words—turbocharge your productivity, make your message crystal clear, improve your visuals, and pluck you from the crowd like a hawk’s dinner.
Do you want craploads of content tips delivered to your inbox every month (along with “holy shit!” helpful freebies)?
Spam is shitty. I don’t do it. But your email provider might think THE FOULMOUTH newsletter is spam, so please add TheFOULMOUTH@freshcontent.ca to your safe list. Do that and the good stuff is yours 12x/yr. Tequila!
“Once again you have
“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).“
“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.“