A clutter-free website that’s written like a postcard is a marketing tool that makes you more money.


But if your site is ugly, filled with jargon, and fails to solve customer problems, it’s a lost opportunity. 

Ask yourself

Does my site look like crap and read like a sad informercial?

Do I focus more on what I do than what my customer needs?

Do I know for sure who my best customer really is?

Do I deliver a ton of value to my customers?

Do I snub Google because I don’t do SEO?

If you’re reading this with uuugh on your face, your website could make you more money in three steps.


See the target (your customers)

See the target

(your customers). 

Reach the right customers and tell them how your thing makes them money.

1. Who is your best customer?

Research your people (buyer personas) and throw an axe at the target.

2. Why are you valuable to your customers?

What do your customers ultimately want? What do you give them specifically? Nail your offer! Underline exactly how you’ll fix their problem—this is what they’ll get if they pay you. Remember, it’s not about you, it’s about how you help them.


Hit the target (with super content). 

Hit the target

(your super content). 

Create clever content that turns strangers (awareness stage) into subscribers (consideration stage) into buyers (conversion). 

  • Put a face on your value that your customers relate to and trust—one you can hang your dreams on.
  • Whitespace that face so it looks good. 
  • Create a landing page that answers the questions your customers ask.
  • Give them something and be crystal clear about the reward—what will they get if they opt in?
  • Take those emails and send them more great stuff (upsell) to turn subscribers into buyers. 

Throw a sweet axe (with Google).

Throw a sweet axe

(with Google). 

If customers don’t know you exist, it’s all for nothing. Help them find you with on-target SEO… or they’ll find your competition. And that’s poop.

  • Do your SEO research.
  • Add the top keywords to your titles, headlines, metas, and body copy to boost your rank so more customers see you and click to your page…where your content does the rest.
  • Copy what your high-ranking competition is doing.
  • Get a Google my Business account and post your site in local directories.
  • Consider paid ads so Google hands you a better axe (and shortens the distance).
Let’s do this

The #1 skill in my digital marketing toolkit is writing premium-level content that shines a spotlight on what makes you unique. Customers notice that. So does Google. What say we work on generating leads and grow your business together?

Say hello!

“Copywriting is the #1 skill that online marketers need to master. SEO is a close second. Learning one or the other is OK. But when you combine the two skills, you’ll be an unstoppable marketing machine.”