Content marketing and Search Engine Optimization are not static industries—which makes my field an exciting one! I enjoy hearing about what trends are in the pipeline, how Google’s algorithm is changing, what insights industry leaders predict will matter, and what new tactics are worth their salt. Do certifications guarantee success? No, they don’t. But they do indicate currency and enthusiasm. I enjoy learning where content marketing, SEO, and copywriting is going. I like to capitalize on that direction, try out new tips, and work the good stuff into my clients’ strategies. Here’s what I’ve been up to!