Much ado about SEO.

Make Google happy.

Photo by Kai Oberhäuser on Unsplash

About SEO.

Make Google happy.

What is content?

What is content and why the heck does it matter?

Content is the stuff people see when they look at your website. It’s the words, images, and buttons that engage your audience, promote your brand, and show your value—so make it valuable! You have 3 seconds to show why you’re awesome (in a way that Google likes) so users stay on your page. Users sticking around is very important.

Top 5 kickass content tips.

01. Use white space. Keep your design clean or users will click away immediately (bounce). Bounces hurt your Google rank. Leave empty space so you don’t blow up brains. Brains need space between blocks of information. Less is more here.

02. Use visual data. A picture is worth a thousand words. Use amazing, optimized images and infographics (that are optimized to load quickly).

03. Ask for something. Use clear, engaging action buttons (aka call-to-action CTA buttons) to encourage clicks.

04. Slash that copy. Every word counts, so keep things short and helpful. Answer the questions your users ask without getting poetic. Incorporate your keywords, and only use 1 or 2 font styles or you’ll pull kindergarten.

05. Create value. People like to share good experiences. Give them something good to share on social media, because good word of mouth is a business booster. Full stop.

Top 5 kickass content tips.

01. Use white space. Keep your design clean or users will click away immediately (bounce). Bounces hurt your Google rank. Leave empty space so you don’t blow up brains. Brains need space between blocks of information. Less is more here.

02. Use visual data. A picture is worth a thousand words. Use amazing, optimized images and infographics (that are optimized to load quickly).

03. Ask for something. Use clear, engaging action buttons (aka call-to-action CTA buttons) to encourage clicks.

04. Slash that copy. Every word counts, so keep things short and helpful. Answer the questions your users ask without getting poetic. Incorporate your keywords, and only use 1 or 2 font styles or you’ll pull kindergarten.

05. Create value. People like to share good experiences. Give them something good to share on social media, because good word of mouth is a business booster. Full stop.

What makes content great?

Great content describes why you’re awesome in a way that Google likes in less than 3 seconds! That isn’t a lot of time.

Or is it? Let’s take a look at what Google likes:

What does Google like?

Google likes optimization.

Google is a search engine. Google likes pages that are optimized for search engines (SEO). Here are some things that will score admiration from Google:

Top 4 tips for Search Engine Optimization

01. Meaningful keywords 

The copy should read like a conversation but contain search words that users would enter into Google. 

02. Dwell time

Design your site so people stick around (shoot for 3 minutes) with plenty of white space and only 1 or 2 fonts.

03. Share the love

Link to other sites with quality content. These links are called backlinks, and they’re essential.

04. Keep it fresh

Update your site regularly with fresh content. Google rewards content that’s fresh with higher page rank.

How do you make a great UX?
Short answer: use great content.
(Boom).

What the heck is UX? And why the heck does it matter?

Ohhh, it matters!

UX is User eXperience. If you create a great User eXperience, those users will stay on your page for a while. This is known as dwell time, or the long click. Users dwell when they like what they see (which they decide in 3 seconds or less). The goal is to put such awesome content on your page that users dwell for 3 minutes or more. Dwelling is good because Google sees your page as valuable. But when users think your site is boring or ugly, they click away (bounce). Bounces are bad!

The secret to improving dwell time is to create a great UX. And great UX grows out of great content. (mic drop)

When you do all this UX stuff right, users are happy. They click through your site, share your content, inquire about your services, and buy stuff. When that happens, your rank goes up and more people see you. And more people seeing you is good for business. Lemon squeezy!  

Are you ready to get fresh? 

Okay, great!