Better copywriting.

Grody websites bung up the internet and make $0. Get more eyes on your stuff, and say the right things so people throw money at your face.

 

Tequila!

WRITE BETTER COPY

Reach your best customers with copywriting that they “get.”

→ Optimize the message on your website, lead magnets (freebie downloads), emails, and sales pages

You’re a small business owner.

You know your product, but it’s not easy to describe it to the people (B2C) or companies (B2B) who need it.

You don’t have time to learn the psychology behind a headline that hooks a prospect, and you don’t enjoy putting together an email campaign or posting to social media either. And you have no idea how acronyms like SEO, CRO, and PPC (OMG, WTF?) work together to

1. Find people who need your thing

2. Get them to throw money at your face

You don’t know how to write better copy. And that’s okay!

I’m a marketing writer.

I write words that get customers excited to buy your stuff.

When someone lands on your site, they’ll know right away they

  • feel good about your brand
  • trust that your thing will solve their problem
  • feel like a fan already and want to throw money at your face

But first, customers need to find you. That happens when we impress Google with search engine optimization (SEO) that earns you a visible spot under the search bar—YEEHAW, honey!

All this stuff is my superpower.

HOW IT WORKS

3 simple steps to clean up your copy:

1. Scrum 

Tell me what you think is wrong with your marketing and we’ll go from there. Easy.

2. New playbook

Answer some basic background questions, and I’ll sketch out 

  • the new plays
  • how long it will take
  • cost

3. Game on

You blow the whistle and I start moving the chains that put you in front of your ideal clients and nudge them into your sales funnel. 

IT’S A FEELING

When customers feel you’re the right fit, your business grows.

I’ve written money-making messages for multi-million dollar marketing agencies, top-ranked branding agencies, and hundreds of SMEs.

Trusted by

PB+J
KlientBoost LOGO
ThermoFlask
TAKEYA
PB+J
PB+J
KlientBoost LOGO
ThermoFlask
TAKEYA
PB+J

“The article is exactly what I was hoping for. The client needed someone like you who does a crazy amount of research and ends up writing as if you were in the industry for years. I’ve become so accustomed to less than stellar writing from other writers that I am head over heels for this! You nailed it perfectly.”

Kevin D'Arcy

Chief Marketing Enthusiast, ThinkFuel

“I absolutely LOVE your voice as a copywriter. I am so excited you’re on this project. The order of ideas and calls-to-action make perfect sense. The periodic one-word phrases set in italics are effective! You’ve done a great job of retaining my voice, while adding a more conversational tone that still feels authentic to my voice.”

Ashley Sarver

Founder, Eclipse Academy

“But… can’t I use AI for this?”

AI is a handy research tool, sure. But what about creating a good feeling that connects with your customers?

AI copy editors like ChatGPT and Copy.ai are a great place to start. Problem is, AI spits out a curated version of the garbage on the internet: modal auxiliary verbs, participles, adjectives, flowery prose, and passive voice 😳

AI also depends on prompts: get the prompt wrong, and you’ll focus too heavily on what you sell and not enough on how what you sell makes your customers happy.

AI doesn’t build trust with Google’s search bar either. And if your customers don’t find you there, they’ll find your competition instead—ooof.

TL;DR: AI is great for brainstorming ideas. But if you want to make measurable gains, you need to create a connection with your prospects. And humans are (still) best at writing a story that sticks. 

TELL A STORY THAT STICKS

Write better copy, make it look good, and watch your business grow.

Copywriting:

Build traffic, engage, and convert the maybes (browsers) into hell yeses (buyers)

Good things happen when you tell customers how you’ll fix their problem, why you stand out, and what their return on investment will look like. But the magic happens when you use words to create emotional triggers; your ideal customers will feel you’re the right fit in their guts.

Design: 

Make the words stand out

Design is the fashionable part of your message. Ditching clutter and strategically wrapping words in whitespace draws attention to your value like a single chair in the middle of a modern apartment. This is a must because shitty websites aren’t taken seriously

“Andi’s strong statements are ‘word images.’ They stand on their own without pictures.”

Joe Cox

Insurance & Risk Management, Minneapolis St. Paul Agency

Use brand voice to speak to your customer, stand out as the best choice, and tell Google about it. 

Klientboost

“Just want to give you a quick high-five that I’m so impressed by your writing. The flow, the humor, the making-me-want-to-read-sentence-after-sentence… loving your writing and what we get to build together.”

—Johnathan Dane (founder)

 

Coyote Mountain Lodge

“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).”

—Miki, Colorado (via pb+j)

 

Denure Tours

“Just looked! At first glance it looks AMAZING! Please keep going… I’m thrilled with how it’s sounding so far. Great job!”

—Kerry Brennan

All About Detail

“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.”

—Dianne Knowles, founder

Royal LePage

“Got the cards. Fucken love them.”

—Ari Zider

Say hello!

“Copywriting is the #1 skill that online marketers need to master. SEO is a close second. Learning one or the other is OK. But when you combine the two skills, you’ll be an unstoppable marketing machine.”

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©Fresh Content: optimize YOUR playbook to win games (operations), AND work on your pompoms (marketing)