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Copy + design

Fresh content

WordPress websites with clean design and clever copy that rank well according to Google and read well according to people.

What is content?

Content = the words, images, and buttons on your website that engage your audience. It’s the stuff that creates and promotes your brand and shows your value.

What is great content?

Great content shows users why you’re valuable to them in under 5 seconds, and does this in a way that Google likes.

What does Google like?  

Google likes pages that are optimized. If you’ve done things right, you built your page with the right longtail keywords (search phrases) and users found you when they searched for you in Google. This is called SEO, or Search Engine Optimization. SEO is something you monitor regularly. To rank well, you need to link to other sites with great content and update your own site with fresh content. Google rewards fresh content!

What is fresh content?

Most people already have some form of content. Usually, it’s outdated and needs a lift. Maybe a friend of your nephew made your website circa 2008 and it’s fugly and doesn’t bring in new business. Perhaps the colours remind us of an arcade and there’s bevelled buttons on it and flashing starburst badges [shudder]. If that’s you, it’s time to update your page with fresh content that creates a great user experience (UX)!

Fresh content + great UX = the long click.

What the heck is a long click?

The long click happens when users stick around on your site because they like what they see. Long clicks are good! When users think your site is boring, they click way (bounce). Bounces are bad! The goal is to create a great user experience (UX) by using amazing images and infographics, targeted keywords that are easy to read, and action buttons that are helpful and encourage clicks. When you do this right, your ranking goes up and more people see you. And more people seeing you is good for business.

Who is Fresh Content?

Fresh Content is a small but powerful content studio based in Ontario’s cottage country, in the City of Kawartha Lakes. We design websites that speak to your brand, picking fonts and colours that make your layout pop. Our witty word choice gets rave reviews and is often the reason we score our awesome clients. With SEO always in our minds, we write copy that ranks well according to Google but reads well according to people. We build professional websites that look amazing and read like flippin’ masterpieces! Are you ready? Turn your bushed content into fresh content! 

That not-so-fresh feeling

Your website is fresher than bread out of the oven—hooray! But what about your other content? No worries! We wouldn’t hang your sheets on the line and leave your socks in the dirt! We spread the freshness to your social media hangouts and email templates. And, since paper is still a thing, we freshen up your business cards, brochures, trade show booths, pop-up banners, posters… you name it! Fresher than cut grass on a crisp summer morning.

Click the button below and freshen up!

Recent Work

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