Hire a content writer.
You (the solopreneur side hustler)
You’re passionate about what you do—you’ve got skills! But you’re not passionate about copywriting or content marketing, and you don’t have time to learn how to do those things. Sadly, you need those things to promote your business so people hear about your awesome value and jump at the chance to try your stuff.
Me (the content writer)
I’m passionate about copywriting and content marketing. My skill set blends creativity with analytics to build excitement in your customers. That feeling that they landed in the right spot grows in their bones—you get them. They’re engaged and can’t wait to get started. They’re already becoming fans.
Why do I stand out?
What makes me valuable?
Who needs me the most?
Where do I fit in my market?
How do I grab my share?
A copywriter works with you to…
- fold your backstory into your SEO strategy (humanize your story)
- scour your market to find missed opportunities (research your story)
- scrub for originality over your competition (elevate your story)
- inspire with words that crack with your people (add copywriting creativity)
- win the hearts and minds of your community at a glance (keep it brief)
Everyone needs a story that makes their customers feel like they’ve finally found home.
Focus on growth. Outsource your content. Get your story straight. Deliver an amazing User eXperience (UX).
Writing top-quality words is the most important thing. But knowing how to put those words down lock-step with whitespace is a close second. UX is the fashionable part of your message. Do this wrong and you lose customers—words dressed in shitty design don’t get read.
Words engage your customers.
Use creative copywriting to bring your brand to life. Weave in keywords to get in front of more customers (SEO). Write stuff that educates your people, builds your street cred (industry authority), and creates backlink opportunities (domain authority). The right story creates emotional triggers. People click your buttons because they feel you’re the best answer to their problems.
Content builds trust and boosts SEO.
Content is what you create to help your customers (while giving Google an optimized nod). Lead magnets, landing pages, email sequences, downloadable guides, workbooks, checklists, quizzes, and courses are content. You gate that stuff with a form that drops leads into your marketing machine. And the wheels on the bus go wound and wound. Money.
Design makes the words stand out.
Minimal design organizes content into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology + SEO + fashion: shitty websites aren’t taken seriously.
Kill that opening shot. Leave a lasting impression.
Your competitors do it wrong.
They bang out their product or service, add a purchase button, and call it a day. But it’s not about what you’re selling. It’s about how what you do helps your customers (better than everybody else). It’s also about getting found with on-page SEO and paid ads (SEM). Build that trust factor with Google, because if your customers can’t find you, they find your competition instead. Balls.
Solve customer problems. And tell Google about it.
Show your customers that your thing is exactly what they need to do their thing. Ka-ching.
01. ThinkFuel marketing
“The article is exactly what I was hoping for. The client needed someone like you who does a crazy amount of research and ends up writing as if you were in the industry for years. I’ve become so accustomed to less than stellar writing from other writers that I am head over heels for this! You nailed it perfectly.”
—Kevin D’Arcy, Chief Marketing Enthusiast
“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).”
—Miki, Colorado (via pb+j)
03. Minneapolis St. Paul Agency
“Andi’s strong statements are ‘word images.’ They stand on their own without pictures.”
—Joe Cox, Insurance & Risk Management
“I absolutely LOVE your voice as a copywriter. I am so excited you’re on this project. The order of ideas and calls-to-action make perfect sense. The periodic one-word phrases set in italics are effective! You’ve done a great job of retaining my voice, while adding a more conversational tone that still feels authentic to my voice.”
—Ashley Sarver (via pb+j)
“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.”
—Dianne Knowles, founder