Powerful websites made simple.

Fix your website. Grow your fanbase. Make more money.

  

I want this.

A simple website costs less, converts better, ranks better, and puts you in front of more of the right customers so you make more sales. Happiness.

But! That only happens if you say the right things (copywriting) to your ideal crowd (content marketing) and deliver a great user experience (design) that Google loves (SEO).

Marketing agencies

I team up with marketers to write and design websites that boost client ROI. So if you’re a marketer and you need someone to

  • handle project overflow
  • interface directly with clients 
  • write amazing on-target copy (for websites, blogs, emails…)
  • create content for lead gen
  • handle SEO
  • deliver a great UX
  • save you time, and 
  • keep you on schedule as you build your client load

 let me check those items off your list.

Entrepreneurs

I work with freelancers, startups, and small businesses, building brilliant websites that stand out—so customers come in. I’m excited to

  • deliver a complete website start to finish without the painful team (agency) price tag
  • make creative content (blog posts, ebooks, surveys) to boost your street cred, bring in traffic, and generate a mountain of leads you can upsell all the way to the bank—hooray!
  • handle the SEO stuff you know you need but don’t have time to figure out—adios, overwhelm!
  • simplify a complicated process by putting all of this in one spot.

Ready to make a sweet living doing what you love?

01. ThinkFuel marketing

The article is exactly what I was hoping for. The client needed someone like you who does a crazy amount of research and ends up writing as if you were in the industry for years. I’ve become so accustomed to less than stellar writing from other writers that I am head over heels for this! You nailed it perfectly.”

—Kevin D’Arcy, Chief Marketing Enthusiast

02. Coyote Mountain Lodge

“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).”

—Miki, Colorado (via pb+j)

 

03. Minneapolis St. Paul Agency

“Andi’s strong statements are ‘word images.’ They stand on their own without pictures.”

—Joe Cox, Minnesota

04. DCM

“It’s brilliant! I love the quickstart add-on. As for the quiz, Darryl and I are very happy with it. Love the humour! Girl, you rock!”

—Tammy Mitchell

05. Eclipse Academy

“I absolutely LOVE your voice as a copywriter. I am so excited you’re on this project. The order of ideas and calls-to-action make perfect sense. The periodic one-word phrases set in italics are effective! You’ve done a great job of retaining my voice, while adding a more conversational tone that still feels authentic to my voice.”

—Ashley Sarver (via pb+j)

06. Denure Tours

“Just looked! At first glance it looks AMAZING! Please keep going… I’m thrilled with how it’s sounding so far. Great job!”

—Kerry Brennan

07. All About Detail

“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.”

—Dianne Knowles, founder 

Kill that opening shot. Leave a lasting impression.

Your competitors do it wrong. 

They bang out the bells and whistles of their product or service, add a purchase button, and call it a day. But guess what? It’s not about what you’re selling. It’s about how what you’re selling benefits your customers (better than everybody else). It’s also about trust. People buy from brands they trust.

Tell customers how your (brand-cozy) thing will solve their problem, and they’ll pick you. But first, they need to find you. Which means you need to build that trust factor with Google, too (SEO). Because if your customers can’t find you, they find your competition instead. Balls. 

Focus less on you. Focus more on them. Focus more on Google. 

Words make the sale and pay the bills.

You hire an SEO-certified copywriter to connect your story to your customers’ stories. Every word brings your brand to life and every keyword (SEO) brings more customers to you (without sounding like robotic shit). Customers feel good about your brand (UX) and click your buttons because they feel you’re the best fit. You’re the answer to their problems

Design makes the words stand out.

Minimal design organizes your key benefits into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously. 

Content builds trust and boosts SEO.

Content is the free stuff (lead magnets) you give away to provide value for your customers, credibility for yourself, and an optimized nod for Google. You gate those freebies with a form that gathers email leads. Those leads power your marketing machine. That machine puts more content in front of click-happy customers. And the wheels on the bus go wound and wound. Money.

Show your customers that your thing is exactly what they need to do their thing. Ka-ching.

Say hello!

8 + 1 =

"Copywriting is the #1 skill that online marketers need to master. SEO is a close second. Learning one or the other is OK. But when you combine the two skills, you'll be an unstoppable marketing machine."

©Fresh Content. WRITING, DESIGN, CONTENT MARKETING, AND SEO THAT HELPS YOU SELL YOUR THING.

Don’t focus on the features of the product or service you’re selling, because guess what? Customers don’t want to buy your thing. They want your thing to solve their problem. Focus instead on how your product or service benefits them (better than your competition).

1. Use words that nudge the customer toward the buy button without sounding salesy.

2. use empty space in the design to show off the words (because it’s the words that make bank).

3. Give your customers valuable, downloadable stuff (content) that grows your sales list.

 

Don’t focus on the features of the product or service you’re selling, because guess what? Customers don’t want to buy your thing. They want your thing to solve their problem. Focus instead on how your product or service benefits them (better than your competition).

1. Use words that nudge the customer toward the buy button without sounding salesy.

2. use empty space in the design to show off the words (because it’s the words that make bank).

3. Give your customers valuable, downloadable stuff (content) that grows your sales list.

 

Hi, I’m Andi.

I team up with branding agencies, marketing firms, and adventurous entrepreneurs who left the corporate can to make their own success (like me).

Why should you pick me?

I’m a full-package deal. I deliver agency work without the painful team price tag or the complicated process. And, galldangit, people like me.

There's more

Every word I write drives customers toward your buy button while also telling Google to ramp up your impressions. I love the challenge of pairing good storytelling with analytics (without sounding like robotic shit). Every design decision engages, drawing attention to your value like a key piece of furniture in the middle of a spacious Scandinavian apartment. 

My job is to make the world trip over your awesomeness, creating bang-on, clickable content that boosts your street cred and generates a mountain of leads that you upsell all the way to the bank—hooray! I find that thing that sets you apart—that spark in the porridge—so you creatively crush your competition. Confetti.

There’s a formula to money-making copy + design. It’s about decluttering. It’s about simplifying. I make sure your crowd checks you out and discovers that your thing is exactly what they need to do their thing. Ka-ching.

I don’t want you to pay a bundle for a site that looks like crap, reads like shit, and poops the bed with Google.

KIND WORDS:

01. ThinkFuel marketing

The article is exactly what I was hoping for. The client needed someone like you who does a crazy amount of research and ends up writing as if you were in the industry for years. I’ve become so accustomed to less than stellar writing from other writers that I am head over heels for this! You nailed it perfectly. “

—Kevin D’Arcy, Uxbridge ON

 

(Hey thanks, Kev.)

02. Coyote Mountain Lodge

“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).”

—Miki, Estes Park, Colorado

 

(Thank you, Miki!)

03. Minneapolis St. Paul Agency

“Andi’s strong statements are “word images.” They stand on their own without pictures.

—Joe Cox, Minnesota

 

(It was great working with you!)

04. DCM

It’s brilliant! I love the quickstart add-on. As for the quiz, Darryl and I are very happy with it. Love the humour! Girl, you rock!

—Tammy Mitchell, Lindsay ON

 

(You are an amazing person and I am so fortunate we get to work together on ongoing projects!)

05. Eclipse Academy

I absolutely LOVE your voice as a copywriter. I am so excited you’re on this project. The order of ideas and calls-to-action make perfect sense. The periodic one-word phrases set in italics are effective! You’ve done a great job of retaining my voice, while adding a more conversational tone that still feels authentic to my voice.

—Ashley Sarver, Los Angeles

(Ashley, you were so clear with your vision and so precise with your comments that it was a true pleasure working with you. Best of luck with your amazing online school in 2020!)

06. Denure Tours

Just looked! At first glance it looks AMAZING! Please keep going… I’m thrilled with how it’s sounding so far. Great job!

—Kerry Brennan, Lindsay ON

 

(You are a dream client and I love writing travel tours SO MUCH. Thank you for these writing assignments!)

07. All About Detail

“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.”

—Dianne Knowles, Waterloo ON

 

The feeling is mutual, Dianne. Best of luck with your new interior decorating business!

Hi, I’m Andi.

I team up with branding agencies, marketing firms, and adventurous entrepreneurs who left the corporate can to make their own success (like me).

Why should you pick me?

I’m a full-package deal. I deliver agency work without the painful team price tag or the complicated process. And, galldangit, people like me.

There's more

Every word I write drives customers toward your buy button while also telling Google to ramp up your impressions. I love the challenge of pairing good storytelling with analytics (without sounding like robotic shit). Every design decision engages, drawing attention to your value like a key piece of furniture in the middle of a spacious Scandinavian apartment. 

My job is to make the world trip over your awesomeness, creating bang-on, clickable content that boosts your street cred and generates a mountain of leads that you upsell all the way to the bank—hooray! I find that thing that sets you apart—that spark in the porridge—so you creatively crush your competition. Confetti.

There’s a formula to money-making copy + design. It’s about decluttering. It’s about simplifying. I make sure your crowd checks you out and discovers that your thing is exactly what they need to do their thing. Ka-ching.

I don’t want you to pay a bundle for a site that looks like crap, reads like shit, and poops the bed with Google.

KIND WORDS:

01. ThinkFuel marketing

The article is exactly what I was hoping for. The client needed someone like you who does a crazy amount of research and ends up writing as if you were in the industry for years. I’ve become so accustomed to less than stellar writing from other writers that I am head over heels for this! You nailed it perfectly. “

—Kevin D’Arcy, Uxbridge ON

 

(Hey thanks, Kev.)

02. Coyote Mountain Lodge

“I had a great time working with Andi. Her language skills are one of a kind, fun, friendly, and inviting. She does amazing work! A job well done (on both sites).”

—Miki, Estes Park, Colorado

 

(Thank you, Miki!)

03. Minneapolis St. Paul Agency

“Andi’s strong statements are “word images.” They stand on their own without pictures.

—Joe Cox, Minnesota

 

(It was great working with you!)

04. DCM

It’s brilliant! I love the quickstart add-on. As for the quiz, Darryl and I are very happy with it. Love the humour! Girl, you rock!

—Tammy Mitchell, Lindsay ON

 

(You are an amazing person and I am so fortunate we get to work together on ongoing projects!)

05. Eclipse Academy

I absolutely LOVE your voice as a copywriter. I am so excited you’re on this project. The order of ideas and calls-to-action make perfect sense. The periodic one-word phrases set in italics are effective! You’ve done a great job of retaining my voice, while adding a more conversational tone that still feels authentic to my voice.

—Ashley Sarver, Los Angeles

(Ashley, you were so clear with your vision and so precise with your comments that it was a true pleasure working with you. Best of luck with your amazing online school in 2020!)

06. Denure Tours

Just looked! At first glance it looks AMAZING! Please keep going… I’m thrilled with how it’s sounding so far. Great job!

—Kerry Brennan, Lindsay ON

 

(You are a dream client and I love writing travel tours SO MUCH. Thank you for these writing assignments!)

07. All About Detail

“Fabulous! I just clicked on my site and I LOVE the home page and wording! Andi, I enjoyed working with you so much I told my husband I am going to miss you.”

—Dianne Knowles, Waterloo ON

 

The feeling is mutual, Dianne. Best of luck with your new interior decorating business!

Copywriting connects your story to theirs.

Your story means something to your customers. When you hire an SEO-certified copywriter, your story is optimized for Google so more customers find you. Every word brings your brand to life (without sounding like salesy robotic shit) and moves your customers toward your buy button while creating a happy user experience (UX) that brings them back.

Design makes the writing stand out.

Minimal design organizes your key benefits into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously. 

Content builds trust and loyalty.

Content is the free stuff (lead magnets) you give away to generate value for your customers and leads for your marketing strategy. Those freebies grow your brand credibility, make you a leader in your space, create content upgrade opportunities, and convert tire kickers into paying customers now and down the road. Happiness.

Copywriting connects your story to theirs.

Your story means something to your customers. When you hire an SEO-certified copywriter, your story is optimized for Google so more customers find you. Every word brings your brand to life (without sounding like salesy robotic shit) and moves your customers toward your buy button while creating a happy user experience (UX) that brings them back.

Design makes the writing stand out.

Minimal design organizes your key benefits into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously. 

Content builds trust and loyalty.

Content is the free stuff (lead magnets) you give away to generate value for your customers and leads for your marketing strategy. Those freebies grow your brand credibility, make you a leader in your space, create content upgrade opportunities, and convert tire kickers into paying customers now and down the road. Happiness.

Copywriting connects your story to theirs.

Your story means something to your customers. When you hire an SEO-certified copywriter, your story is optimized for Google so more customers find you. Every word brings your brand to life (without sounding like salesy robotic shit) and moves your customers toward your buy button while creating a happy user experience (UX) that brings them back.

Design makes the writing stand out.

Minimal design organizes your key benefits into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously. 

Content builds trust and loyalty.

Content is the free stuff (lead magnets) you give away to generate value for your customers and leads for your marketing strategy. Those freebies grow your brand credibility, make you a leader in your space, create content upgrade opportunities, and convert tire kickers into paying customers now and down the road. Happiness.

Copywriting connects your story to theirs.

Your story means something to your customers. When you hire an SEO-certified copywriter, your story is optimized for Google so more customers find you. Every word brings your brand to life (without sounding like salesy robotic shit) and moves your customers toward your buy button while creating a happy user experience (UX) that brings them back.

Design makes the writing stand out.

Minimal design organizes your key benefits into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously. 

Content builds trust and loyalty.

Content is the free stuff (lead magnets) you give away to generate value for your customers and leads for your marketing strategy. Those freebies grow your brand credibility, make you a leader in your space, create content upgrade opportunities, and convert tire kickers into paying customers now and down the road. Happiness.