A content writer tells your best story
Why is your thing the best thing when people look for things like that? Tell that story in a relatable way and fans flock to your brand. They like your stuff and want to be part of your tribe. You win mindshare—hooray! Marketshare comes next.
Modern storytellers (content writers) combine creativity and analytics to craft a clear message.
You hire a content writer to scrum on your backstory, dig into SEO analytics, scour the market, and create an inspirational word map that says the right things (copywriting) to your best crowd (content marketing). Smart copywriting connects you to your people. It shares why you do what you do (mission), how you got where you are, where you plan to go, and why your product or service solves problems better than all the other stuff out there.
But not everyone knows how to tell a short story that wins the hearts and minds of their audience at a glance. That’s why you hire a storyteller. What comes out of the Fresh Content machine is a story strategy that cracks across channels—optimized to the dickens—that makes your ideal customer feel like they’ve found home.
Why do you stand out?
What makes you appealing?
Who needs you the most?
Where does your value intersect your market?
How do you grab your share?
Focus on growth. Outsource your content.
Get your story straight:
- Websites: overhaul the message on your site with creative words (for your customers) and strong SEO keywords (for Google).
- Blog articles: educate your people, build street cred (industry authority), and backlinks (domain authority).
- Lead generation: create zippy content for landing pages, eBooks, guides, quizzes…
- Email campaigns: remind your fans why they picked you in the first place, and offer them something new.
- User-experience (UX): I know about words. But I also know how to put those words down lock-step with whitespace because UX is the fashionable part of your message: words dressed in shitty design don’t get read.
Kill that opening shot. Leave a lasting impression.
Your competitors do it wrong.
They bang out their product or service, add a purchase button, and call it a day. But it’s not about what you’re selling. It’s about how what you’re selling helps your customers (better than everybody else). It’s also about getting found with on page SEO and paid ads (SEM). Build that trust factor with Google, because if your customers can’t find you, they find your competition instead. Balls.
Focus on solving customer problems. And tell Google about it.
Words make the sale and pay the bills.
You hire an SEO-certified copywriter to connect your story to your customers’ stories. Every word brings your brand to life and every keyword (SEO) brings more customers to you (without sounding like robotic shit). Customers feel good about your brand (UX) and click your buttons because they feel you’re the best fit. You’re the answer to their problems.
Design makes the words stand out.
Minimal design organizes your key benefits into easy-to-absorb chunks (Miller’s Law) so your customers know how you’ll solve their problem right away. Ditching clutter draws attention to your value like a key piece of furniture in a spacious Scandinavian apartment. It’s art + psychology. But it’s also fashion: shitty websites aren’t taken seriously.
Content builds trust and boosts SEO.
Content is the words and images that go on your website. But it’s also your lead magnets (useful downloadables, videos, podcasts, and courses) that provide value for your customers, credibility for yourself, and an optimized nod for Google. You gate that stuff with a form that builds leads to power your marketing machine. That machine puts more content in front of customers. And the wheels on the bus go wound and wound. Money.
Show your customers that your thing is exactly what they need to do their thing. Ka-ching.
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"Copywriting is the #1 skill that online marketers need to master. SEO is a close second. Learning one or the other is OK. But when you combine the two skills, you'll be an unstoppable marketing machine."
©Fresh Content. WRITING, DESIGN, CONTENT MARKETING, AND SEO THAT HELPS YOU SELL YOUR THING.